Single Sourcing and Supplier Certification

Competing on the Eight Dimensions of Quality

David A. Garvin · Harvard business review · 1987 · 1.6K citations

Management, Marketing, Quality Management +12

The relationship marketing process: A conceptualization and application

Joel R. Evans, Richard L. Laskin · Industrial Marketing Management · 1994 · 407 citations

Business, Marketing, Marketing Management +12

Mail and telephone surveys

Kristin J. Olsen · Evaluation and Program Planning · 1979 · 400 citations

Social Sciences, Sociology, Communication Research Methods +10

Is Purchasing Really Strategic?

Joseph R. Carter, Ram Narasimhan · International Journal of Purchasing and Materials Management · 1996 · 271 citations

Business, Strategic Management, Strategy +12

Supplier Development Programs: An Empirical Analysis

Charles A. Watts, Chan K. Hahn · International Journal of Purchasing and Materials Management · 1993 · 258 citations

Management, Strategic Management, Supply Chain Management +17