Attitudes Toward Affirmative Action Plans Directed at Blacks: Effects of Plan and Individual Differences<sup>1</sup>

David A. Kravitz

Journal of Applied Social Psychology · 1995 · 121 citations · 38 references

Concepts

TL;DR

Non‑Black students (N = 178) completed a questionnaire that allowed testing hypotheses about attitudes toward affirmative action plans directed at Blacks. Respondents positively evaluated five AAPs and rejected two, and attitudes toward specific AAPs were fully mediated by fairness judgments and partially by perceived threats, were more strongly linked to AAP details than to individual differences, and general affirmative action attitudes varied with self‑interest and racism but not with belief in opportunity ideology.

Abstract

Non‐Black students ( N = 178) completed a questionnaire that permitted tests of hypotheses about the bases of attitudes toward affirmative action plans (AAPs) directed at Blacks. Respondents positively evaluated 5 AAPs (race blind, eliminate discrimination, recruitment, training, proportional hiring) and rejected 2 AAPs (weak and strong preferential treatment). Hierarchical regression analyses indicated that attitudes toward the specific AAPs were entirely mediated by judgments of AAP fairness, but were only partly mediated by perceived threats to personal and collective self‐interest. Attitudes toward the specific AAPs were more strongly related to details of the AAPs than to individual differences or to attitudes toward affirmative action in general. Attitudes toward affirmative action in general varied with self‐interest and racism, but not with belief in the dominant ideology of opportunity.

References

38