A data-driven classification of feelings

Development and validation of brief measures of positive and negative affect: The PANAS scales.

David Watson, Auke Tellegen · Journal of Personality and Social Psychology · 1988 · 31.7K citations

Social Sciences, Behavioral Sciences, Psychology +16

A circumplex model of affect.

James A. Russell · Journal of Personality and Social Psychology · 1980 · 16K citations

Social Sciences, Psychology, Social Psychology +9

Toward a consensual structure of mood.

David Watson, Auke Tellegen · Psychological Bulletin · 1985 · 4.3K citations

Social Sciences, Behavioral Sciences, Psychology +4

What are emotions? And how can they be measured?

Klaus R. Scherer · Social Science Information · 2005 · 4.1K citations

Social Sciences, Behavioral Sciences, Psychology +15

The Role of Emotions in Marketing

Richard P. Bagozzi, Mahesh Gopinath, Prashanth U. Nyer · Journal of the Academy of Marketing Science · 1999 · 3.2K citations

Business, Marketing, Marketing Management +10