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European Manufacturers Shape Up for Services
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1989
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Customer SatisfactionIndustrial OrganizationManufacturing ExpertiseManagementServices TradeService CompetitionCustomer InvolvementEuropean ManufacturersService ResearchSupply Chain ManagementStrategic ManagementMarketingService BusinessService StrategyBusinessService InteractionStrategic SourcingBusiness StrategyService DesignNew Customer RelationshipService OperationsCustomer Service
Many companies are building on their manufacturing expertise and branching out to provide services for their customers. Here, a number of European firms demonstrate how they manage this new customer relationship and ensure that the service business is profitable.