Concepedia

Will video be the next generation of e-commerce product reviews? Presentation format and the role of product type

Pei Xu, Liang Chen, Radhika Santhanam

Decision Support Systems · 2015 · 192 citations · 115 references

Concepts

BusinessInformation SystemsMarketingDigital MarketingE-commerce SystemsUser Experience DesignDigital Marketing For E-commerceDigital MediaE-commerce MarketingNew MediaProduct DevelopmentVideo MarketingElectronic ReviewsOnline Product ReviewsProduct Display StrategyProduct Type IdentificationVideo Content Marketing

References

115

The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 72.1K citations

Social Sciences, Psychology, Social Psychology +10

The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 70.7K citations

Social Sciences, Psychology, Social Psychology +11

The partial least squares approach for structural equation modeling.

Wynne W. Chin · 1998 · 11.7K citations

Social Sciences, Biostatistics, Psychometrics +12

Organizational Information Requirements, Media Richness and Structural Design

Richard L. Daft, Robert H. Lengel · Management Science · 1986 · 9.6K citations

Social Sciences, Information Systems, Organization Studies +17

The Effect of Word of Mouth on Sales: Online Book Reviews

Judith A. Chevalier, Dina Mayzlin · Journal of Marketing Research · 2006 · 5.9K citations

Business, Marketing, Marketing Management +15