Building the Authentic Celebrity: The “Idol” Phenomenon in the Attention Economy

Abstract

The “Idol” phenomenon is a spectacle founded on the creation, perpetuation, and maintenance of specific kinds of carefully structured consumer relationships. Several of the more successful contestants are gradually formed into recognizable and familiar brands centered on varied and mostly familiar pop star personae intended to form the foundations of the relationships between the various contestants and their supporters. However “Idol” relationships are not limited to familiar musician-fan binaries, but grow and evolve into a series of intimate, active relationships that stretch well beyond the life of the show. By the end of each series the primary relationship is no longer confined to contestants and fans, but include a series of relationships between the program and its audience created through a wide range of channels. The main goal of “Idol’s” producers is to build affective investment in contestants and gradually shift that investment to the narrative and drama of the program itself.