Exploring the psychological foundations of ethical positions in marketing

Abstract

Abstract While demographic variables may ease the exploration of marketing ethics, psychological variables may provide more insight into individual differences in making ethical judgments. This article uses path analysis to explore relationships among cognitive style as measured by the Myers‐Briggs Type Indicator, Forsyth's ethical ideologies, and perceptions of moral judgments about ethical behaviors in marketing. © 1995 John Wiley & Sons, Inc.