Academy of Management Journal · 2001 · 942 citations · 39 references
Consumer-driven Product DevelopmentOrganizational CommunicationInnovationTechnological NatureManagementBusinessNew Product DevelopmentInter-firm CoordinationProduct ManagementBusiness StrategyConstraint AdherenceTechnological InnovationStrategic ManagementConflict Communications PerspectiveInnovation ManagementMarketingTechnology Transfer
Increasing competition resulting from the global and technological nature of markets has heightened the need for businesses to rely on cross-functional new product teams to produce innovations in a...
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