Comprehension of pragmatic implications in advertising.

The language-as-fixed-effect fallacy: A critique of language statistics in psychological research

Herbert H. Clark · Journal of Verbal Learning and Verbal Behavior · 1973 · 2.3K citations

Language Studies, Linguistics, Psychology +5

Memory for tacit implications of sentences.

Marcia K. Johnson, John D. Bransford, Susan K. Solomon · Journal of Experimental Psychology · 1973 · 268 citations

Social Sciences, Linguistics, Psychology +12

Memory for the pragmatic implications of sentences

William F. Brewer · Memory & Cognition · 1977 · 226 citations · Full text

Language Studies, Linguistics, Memory +11

Psychology of pragmatic implication: Information processing between the lines.

Richard Harris, Gregory E. Monaco · Journal of Experimental Psychology General · 1978 · 180 citations

Language Studies, Behavioral Sciences, Psychology +11

Deception in Advertising: A Conceptual Approach

David M. Gardner · Journal of Marketing · 1975 · 178 citations

Business, Communication, Marketing +11