Journal of Marketing · 1971 · 13 citations · 0 references
ManagementMarketingMarketing ManagementCompetitive StrategyMarketing StrategyProduct ManagementProduct DevelopmentProduct Life Cycle ManagementProduct Lifecycle ManagementProduct Portfolio ManagementProduct StrategyProduct-market FitProduct End-of-life ManagementProduct Growth ManagementProduct Innovation ManagementProduct Life Cycle DiffusionProduct Life-cycle Inventory ManagementProduct Lifecycle AnalysisProduct Maturity Management