Shaping the zeitgeist: Influencing social processes as the center of gravity for strategic communications in the twenty-first century

<i>The Structure of Scientific Revolutions</i>

Thomas Kühn, Richard Schlegel · Physics Today · 1963 · 35.5K citations

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The Social Construction of Reality

Daniel M. Rose, Peter L. Berger, Thomas Luckmann · Modern Language Journal · 1967 · 14K citations

Social Sciences, Social Psychology, Sociology +9

Culture in Action: Symbols and Strategies

Ann Swidler · American Sociological Review · 1986 · 8.5K citations

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The feeling of what happens: body and emotion in the making of consciousness

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The Narrative Construction of Reality

Jerome S. Bruner · Critical Inquiry · 1991 · 5.5K citations

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