Communication Strategy Use

Communication Strategy Use is a scholarly construct within the field of communication studies that refers to the deliberate selection and application of specific tactics by individuals or organizations to achieve intended communicative outcomes, distinguished from related concepts by its focus on purposeful, goal-oriented, and contextually adaptive behavioral choices in message transmission and reception.

244

Publications

18.3K

Citations

489

Authors

274

Institutions

Publications per year

2017–2026

49

Authors

489

  1. YN
    Yasuo Nakatani

    Hosei University, Japan

    4 publications · 522 citations

    4

    h-index

  2. GR
    Ghaleb Rabab’ah

    University of Jordan, Jordan

    4 publications · 122 citations

    4

    h-index

  3. AZ
    Ansgar Zerfaß

    3 publications · 90 citations

    3

    h-index

  4. DV
    Dejan Verčič

    University of Ljubljana, Slovenia

    3 publications · 1.3K citations

    3

    h-index

  5. PA
    Paul A. Argenti

    Dartmouth College, United States

    3 publications · 128 citations

    3

    h-index

1–5 of 489

Venues

  1. Modern Language Journal

    MLJ · 8 publications · 859 citations

    8

    h-index

  2. System

    5 publications · 482 citations

    5

    h-index

  3. Public Relations Review

    4 publications · 269 citations

    4

    h-index

  4. International Journal of Strategic Communication

    IJSC · 4 publications · 1.3K citations

    4

    h-index

  5. Communication Monographs

    4 publications · 610 citations

    4

    h-index

1–5