Reining in rumors

Frequency and the conference of referential validity

Lynn Hasher, David Goldstein, Thomas C. Toppino · Journal of Verbal Learning and Verbal Behavior · 1977 · 880 citations

Reliability, Engineering, Selection Bias +7

Inside rumor: A personal journey.

Ralph L. Rosnow · American Psychologist · 1991 · 354 citations

Fake News, Trust, Personal Journey +6

Using Information Processing Theory to Design Marketing Strategies

Alice M. Tybout, Bobby J. Calder, Brian Sternthal · Journal of Marketing Research · 1981 · 238 citations

Fake News, Customer Satisfaction, Digital Marketing +17

Rumor and Public Opinion

Warren A. Peterson, Noel P. Gist · American Journal of Sociology · 1951 · 208 citations

Fake News, Collective Effort, Public Opinion +16

A Study of a Rumor: Its Origin and Spread

Léon Festinger, Dorwin Cartwright, Kathleen Barber et al. · Human Relations · 1948 · 174 citations

Fake News, Media Studies, Communication +3