Publication | Open Access

Beyond fear appeals: Contradicting positive smoking outcome expectancies to influence smokers' implicit attitudes, perception, and behavior

Tobacco ControlBehavioral SciencesBehavioral Decision MakingTobacco UseHealth CommunicationBiasFear AppealsSocial PsychologyImplicit AttitudesSocial SciencesBehavioral InsightPublic HealthUnconscious BiasPersuasionPsychologyAttitude Theory