Journal of East-West Business · 1995 · 13 citations · 0 references
BusinessMarketingMarketing ManagementInternational MarketingMarketing StrategyStrategic MarketingCross-border Market EntryInternational Market Entry StrategiesInternational Market PositioningInternational Marketing StrategyMarket EntryMarket StructureInternational Market Entry ModesMarket Entry AssessmentMarket Entry DecisionsMarket Entry ModeRegional Market Entry Strategy
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