Beyond the Debates: Measuring and Specifying Student Consumerism

Abstract

Existing discourses suggest numerous aspects of the faculty-student relationship are affected by a student consumerist ideology, but no clear definition of “student consumerism” emerges, and there are no tools for systematically measuring the phenomenon. Using data from 527 undergraduates at a large, public university, we provide an operational definition via development of the Consumerist Attitudes Toward Undergraduate Education scale. Correlations between “Consumerism” and four additional scales indicate that a consumerist approach is distinct from many of the concerns associated with it. These findings provide new tools to advance the discussion of student consumerism and its effects on teaching and learning.