Concepedia

Mike Molesworth

MM

35

Publications

2.2K

Citations

23

H-Index

2002

Active since

Affiliations

Bournemouth University(Current)

University of Southampton

University of Reading

University of Leicester

University of Birmingham

Mike Molesworth is an author at Bournemouth University specializing in management, consumer research, and marketing.

Top concepts

ManagementMarketingConsumer ResearchBusinessArtsConsumer CultureConsumer BehaviorCultureUser ExperienceInteractive Marketing

Publications per year

2002–2023

35

Publications

35

Having, being and higher education: the marketisation of the university and the transformation of the student into consumer

Mike Molesworth, Elizabeth Nixon, Richard Scullion · Teaching in Higher Education · 2009 · 625 citations

Concepts and practices of digital virtual consumption

Janice Denegri‐Knott, Mike Molesworth · Consumption Markets & Culture · 2010 · 215 citations

Success in the management of crowdfunding projects in the creative industries

Jake Hobbs, Georgiana Grigore, Mike Molesworth · Internet Research · 2016 · 153 citations · Full text

Entertainment Marketing, Project Management, Brand Strategy +20

Buying cars online: the adoption of the web for high‐involvement, high‐cost purchases

Mike Molesworth, Jukka‐Petteri Suortti · Journal of Consumer Behaviour · 2002 · 132 citations

Innovation Adoption, Digital Marketing, Consumer Research +20

The relationship between ownership and possession: observations from the context of digital virtual goods

Rebecca Watkins, Janice Denegri‐Knott, Mike Molesworth · Journal of Marketing Management · 2015 · 105 citations · Full text

Rows per page

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