Mike Molesworth - Concepedia

Author

Mike Molesworth

Bournemouth University ORCID

Also Known As

MIKE MOLESWORTH, Mike Molesworth, Mike Molesworth *, Molesworth, Mike

Publications

3.1K

Citations

H-Index

150

Concepts

All Affiliations

Bournemouth University University of Southampton University of Reading University of Leicester University of Birmingham

About

Mike Molesworth is an author at Bournemouth University specializing in management, consumer research, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	12	13	748
2	Arts	11	11	413
3	Education	6	6	179
4	Health Sciences	1	1	15
5	Humanities	1	1	44

Mike Molesworth

Publications

2.2K

Citations

H-Index

Page 1

	Year	Citations
Having, being and higher education: the marketisation of the university and the transformation of the student into consumer Mike Molesworth, Elizabeth Nixon, Richard Scullion Teaching in Higher Education	2009	625
Concepts and practices of digital virtual consumption Janice Denegri‐Knott, Mike Molesworth Consumption Markets & Culture	2010	215
Success in the management of crowdfunding projects in the creative industries Jake Hobbs, Georgiana Grigore, Mike Molesworth Internet Research Entertainment MarketingProject ManagementBrand StrategyConsumer ResearchSocial Marketing	2016	153
Buying cars online: the adoption of the web for high‐involvement, high‐cost purchases Mike Molesworth, Jukka‐Petteri Suortti Journal of Consumer Behaviour Innovation AdoptionDigital MarketingConsumer ResearchTechnology AdoptionCommunication	2002	132
The relationship between ownership and possession: observations from the context of digital virtual goods Rebecca Watkins, Janice Denegri‐Knott, Mike Molesworth Journal of Marketing Management	2015	105
YouTube Beauty Gurus and the emotional labour of tribal entrepreneurship Rebecca Mardon, Mike Molesworth, Georgiana Grigore Journal of Business Research	2018	82
The moderating role of corporate reputation and employee-company identification on the work-related outcomes of job insecurity resulting from workforce localization policies İmran Ali, Murad Ali, Georgiana Grigore, Journal of Business Research Employee InvolvementEmployee AttitudeEmployee-company IdentificationWorkforce DevelopmentCorporate Reputation	2019	76
Real brands in imaginary worlds: investigating players' experiences of brand placement in digital games Mike Molesworth Journal of Consumer Behaviour Entertainment MarketingOnline GamingDigital MarketingConsumer ResearchBrand Strategy	2006	75
‘<i>I</i>'<i>ll sell this and I'll buy them that</i>’: eBay and the management of possessions as stock Janice Denegri‐Knott, Mike Molesworth Journal of Consumer Behaviour Electronic AuctionTradeValue TheoryConsumer ResearchEconomic History	2009	74
The messy social lives of objects: Inter‐personal borrowing and the ambiguity of possession and ownership Rebecca Jenkins, Mike Molesworth, Richard Scullion Journal of Consumer Behaviour Ownership TheoryConsumer ResearchEducationConsumer CultureFinancial Security	2014	71

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