Industrial Marketing Management · 2011 · 135 citations · 91 references
BusinessInternational BusinessMarketingExport ManagementGoal SettingSmall Business ManagementExport MarketingExport PromotionGoal SpecificityInternational PromotionPerformance GoalsSales PromotionExport CapabilitiesExport Performance AnalysisExport Performance DeterminantsExporting By Small FirmsMedium Enterprise ExportingMedium-sized Enterprise ExportingSmall Business ExportingSmall Enterprise Exporting
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