Combining choice modelling and multi-criteria analysis for technology diffusion: An application to the uptake of electric vehicles

A New Product Growth for Model Consumer Durables

Frank M. Bass · Management Science · 1969 · 5.8K citations

Digital Marketing, Growth Model, Consumer Research +20

How to select and how to rank projects: The Promethee method

Jean Pierre Brans, Ph. Vincke, Bertrand Mareschal · European Journal of Operational Research · 1986 · 2.6K citations

Engineering, Data Science, Project Management +7

Technical Change and the Rate of Imitation

Edwin Mansfield · Econometrica · 1961 · 1.9K citations

Technological Paradigm, Innovation Management, Industrial Organization +16

Why the Bass Model Fits without Decision Variables

Frank M. Bass, Trichy V. Krishnan, Dipak C. Jain · Marketing Science · 1994 · 829 citations

Marketing Analytics, Behavioral Decision Making, Empirical Adoption Curve +21

Willingness-to-pay for renewable energy: Primary and discretionary choice of British households' for micro-generation technologies

Riccardo Scarpa, Ken Willis · Energy Economics · 2009 · 478 citations

Economics, Public Policy, British Households +13