Information displays and preference reversals

The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 72.1K citations

Social Sciences, Psychology, Social Psychology +10

The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 70.7K citations

Social Sciences, Psychology, Social Psychology +11

Task complexity and contingent processing in decision making: An information search and protocol analysis

John W. Payne · Organizational Behavior and Human Performance · 1976 · 2K citations

Business, Decision Sciences, Decision Making +16

Adaptive strategy selection in decision making.

John W. Payne, James R. Bettman, Eric J. Johnson · Journal of Experimental Psychology Learning Memory and Cognition · 1988 · 1.7K citations

Business, Decision Sciences, Decision Analysis +16

Reversals of preference between bids and choices in gambling decisions.

Sarah Lichtenstein, Paul Slovic · Journal of Experimental Psychology · 1971 · 1.6K citations

Business, Behavioral Sciences, Decision Sciences +10