Mode choice decision process models: A comparison of compensatory and non-compensatory structures

Theory of Games and Economic Behavior

E. N., John von Neumann, Oskar Morgenstern · The Journal of Philosophy · 1945 · 4.1K citations

Social Sciences, Economics, Behavioral Economics +11

Theory of Games and Economic Behavior

E. ROWLAND · Nature · 1946 · 3.3K citations

Social Sciences, Economics, Behavioral Economics +11

Task complexity and contingent processing in decision making: An information search and protocol analysis

John W. Payne · Organizational Behavior and Human Performance · 1976 · 2K citations

Business, Decision Sciences, Decision Making +16

Comparison of Bayesian and regression approaches to the study of information processing in judgment

Paul Slovic, Sarah Lichtenstein · Organizational Behavior and Human Performance · 1971 · 1.8K citations

Business, Behavioral Sciences, Psychology +14

A theory of data.

Clyde H. Coombs · Psychological Review · 1960 · 1.6K citations

Computing, Computer Science, Mathematics +9