The Impact of Advertising Law on Business and Public Policy

Abstract

Background Advertising and the First Amendment The Goals and Evolution of Advertising Law The Effects of Advertising The Principal Advertising Laws Regulation in the Public Interest by the FTC Competitor Lawsuits Under the Lanham Act The FTC vs. the Lanham Act An Aside on Comparative Advertising Antitrust Analysis Antitrust and Advertising: Collusion Advertising as Exclusionary Conduct Conclusions and Recommendations The U.S. I.T.C.--Developing Advertising Law Toward A New and Improved Advertising Law References Appendices