International Journal of Hospitality Management · 2006 · 113 citations · 21 references
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Designing qualitative research
Choice Reviews Online · 1989 · 9.9K citations · Full text
Designing Qualitative Research
Edward F. McQuarrie, Catherine Marshall, Gretchen Rossman · Journal of Marketing Research · 1990 · 6.1K citations
Qualitative data analysis: A sourcebook of new methods
L. Dijkstra · European Journal of Operational Research · 1985 · 2.9K citations