Enhancing public acceptance of renewable heat obligation policies in South Korea: Consumer preferences and policy implications

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Daniel McFadden · eScholarship (California Digital Library) · 1972 · 14K citations

Business, Decision Sciences, Economics +14

Conjoint Analysis in Consumer Research: Issues and Outlook

Paul E. Green, V. Srinivasan · Journal of Consumer Research · 1978 · 3.2K citations

Business, Marketing, Marketing Management +11

Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data

Jordan J. Louviere, George Woodworth · Journal of Marketing Research · 1983 · 1.4K citations

Social Sciences, Decision Sciences, Economics +16

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Business, Decision Sciences, Economics +17

The Importance of Utility Balance in Efficient Choice Designs

Joel Huber, Klaus Zwerina · Journal of Marketing Research · 1996 · 1K citations

Business, Decision Sciences, Decision Theory +14