Concepedia

Branding, product development and positioning the charity

Brian Roberts-Wray

Journal of Brand Management · 1994 · 42 citations · 0 references

Concepts

BusinessMarketingMarketing ManagementBrand ManagementNew Product DevelopmentPhilanthropyBrand ArchitectureBrand EquityBranding For New ProductsCorporate BrandingCorporate PhilanthropyStrategic PhilanthropyCharity BrandingCorporate Donation StrategyStrategic Corporate Philanthropy