Do American Business Travellers Have Different HotelService Requirements?

Abstract

The American business traveller is a very important customer in the lodging industry. Because of this it is essential that the lodging industry understands the expectations and demographic make‐up of this group of individuals. Presents the responses of 433 American business travellers obtained from a national survey. Divides the respondents into two categories: the frequent business traveller who was away from home on at least ten overnight business trips, and the infrequent business traveller who was away from home overnight less than ten times (at least once). Gives a demographic profile of the total sample of business travellers, frequent business travellers and infrequent business travellers. Compares the same three groups with regard to how important a total of 56 services and amenities that may be provided by a lodge are in selecting lodging accommodation.