Concepedia

Transition of electronic word-of-mouth services from web to mobile context: A trust transfer perspective

Nan Wang, Xiao‐Liang Shen, Yongqiang Sun

Decision Support Systems · 2012 · 189 citations · 56 references

Concepts

BusinessInformation SystemsMarketingDigital MarketingE-commerce SystemsBusiness-to-consumer E-commerceDigital Marketing For E-commerceMobile CommerceMobile MarketingTrust In Online RetailWord-of-mouth MarketingConsumer Trust In E-commerceOnline Word Of MouthPerceived TrustTrust In Mobile CommerceWebsite Trust

References

56

The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 72.1K citations

Social Sciences, Psychology, Social Psychology +10

The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

Reuben M. Baron, David A. Kenny · Journal of Personality and Social Psychology · 1986 · 70.7K citations

Social Sciences, Psychology, Social Psychology +11

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

User Acceptance of Information Technology: Toward A Unified View1

Venkatesh · MIS Quarterly · 2003 · 42.5K citations

Management, Information Systems, Information Technology +16

Multivariate Data Analysis.

H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.9K citations

Natural Sciences, Data Science, Categorical Data Analysis +13