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Consumer preferences for alternative fuel vehicles: Comparing a utility maximization and a regret minimization model

Behavioral Decision MakingConsumer ResearchRevealed PreferenceChoice ModelRegret Minimization ModelManagementExperimental EconomicsDecision TheoryPreference ModelingConsumer ChoiceEconomicsUtility MaximizationUtility-driven ModelMarketingBehavioral EconomicsAlternative Fuel VehiclesUtility TheoryBusinessDecision Science