A study of marketing strategies of European and Japanese firms manufacturing in the US - Concepedia

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A study of marketing strategies of European and Japanese firms manufacturing in the US

13

Citations

33

References

1994

Year

Zoher E. Shipchandler, Vern Terpstra, David Shaheen

International Business Review

Japanese FirmsInternational BusinessInternational MarketingIntercultural MarketingManagementBusinessBusiness StrategyMarketing ManagementStrategic ManagementMarketingManufacturing StrategyMarketing Strategy

References

	Year	Citations

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