Ego-involvement, discrepancy, source credibility, and attitude change.

The Influence of Source Credibility on Communication Effectiveness

Carl I. Hovland, Walter Weiss · Public Opinion Quarterly · 1951 · 3.4K citations

Social Sciences, Communication, Social Psychology +13

Attitude and Attitude Change.

H. W. Smith, Harry C. Triandis · Contemporary Sociology A Journal of Reviews · 1972 · 1.4K citations

Public Health, Behavioral Sciences, Behavior Change Theory +8

Assimilation and contrast effects in reactions to communication and attitude change.

Carl I. Hovland, O. J. Harvey, Muzafer Sherif · Journal of Abnormal & Social Psychology · 1957 · 654 citations

Social Sciences, Communication, Social Psychology +8

"Reinstatement" of the communicator in delayed measurement of opinion change.

Herbert C. Kelman, Carl I. Hovland · Journal of Abnormal & Social Psychology · 1953 · 431 citations

Social Sciences, Psychology, Social Psychology +12

Communicator credibility and communication discrepancy as determinants of opinion change.

Elliot Aronson, Judith A. Turner, J. Merrill Carlsmith · Journal of Abnormal & Social Psychology · 1963 · 360 citations

Social Sciences, Psychology, Social Psychology +10