Group decision making: Suppositions and practice

Judgement under Uncertainty: Heuristics and Biases

Elizabeth C. Hirschman, Daniel Kahneman, Paul Slovic et al. · Journal of Marketing Research · 1983 · 3.9K citations

Business, Decision Sciences, Psychology +10

The Structure of "Unstructured" Decision Processes

Henry Mintzberg, Duru Raisinghani, Andre Theoret · Administrative Science Quarterly · 1976 · 3.8K citations

Business, Decision Sciences, Decision Analysis +11

Conjoint Analysis in Consumer Research: Issues and Outlook

Paul E. Green, V. Srinivasan · Journal of Consumer Research · 1978 · 3.2K citations

Business, Marketing, Marketing Management +11

Multiple Criteria Decision Making

Christer Carlsson, Milan Zelený · Journal of the Operational Research Society · 1983 · 2.5K citations

Business, Decision Sciences, Decision Analysis +11

Decisions with Multiple Objectives

Ralph L. Keeney, Howard Raiffa · Cambridge University Press eBooks · 1993 · 1.8K citations

Business, Decision Sciences, Decision Analysis +16