Publication | Open Access

Understanding apple consumers’ expectations in terms of likes and dislikes. Use of comment analysis in a cross-cultural study

Customer SatisfactionConsumer UncertaintyBehavioral Decision MakingConsumer StudyConsumer ResearchConsumer AttitudeSocial InfluenceComment AnalysisCross-cultural StudyApple ConsumersConsumer CultureManagementConsumer BehaviorUser PerceptionConsumer Decision MakingIntercultural MarketingMarketingCultureArtsPersuasion