Concepedia

Promotion: Persuasive Communication in Marketing

William H. Bolen, Rollie Tillman, C. A. Kirkpatrick

Journal of Marketing · 1973 · 14 citations · 0 references

Concepts

BusinessCommunicationMarketingPersuasionPromotion ManagementAdvertising PersuasionPromotion StrategyPromotional StrategySales PromotionMarketing Communication StrategyMarketing PromotionPromotion Framing