Concepedia

William H. Bolen

WH

Statistics

Publications

2

Citations

24

H-Index

2

Active since

1973

William H. Bolen is an author specializing in business, revenue growth, and marketing communication strategy.

Publications per year

1973–1997

2

Publications

2

Promotion: Persuasive Communication in Marketing

William H. Bolen, Rollie Tillman, C. A. Kirkpatrick · Journal of Marketing · 1973 · 14 citations

, , +9

Overreaching for Mass Retailers

William H. Bolen, Robert J. David · The McKinsey Quarterly · 1997 · 10 citations

, , +10

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