LINKING COMPETITIVE STRATEGY AND MANUFACTURING PROCESS TECHNOLOGY

Abstract

ABSTRACT This paper presents an empirically grounded study of the linkages between competitive strategy and manufacturing technology for 20 small manufacturers. It identifies the nature of strategy‐technology linkages, the process by which the two align, the market and customer forces driving this alignment, and the consequences of failing to adopt appropriate new technologies. the paper proposes five propositions which are developed into a dynamic strategy‐technology linkage model.