Concepedia

Marketing Management: Operating, Strategic, and Administrative

Donald J. Hempel, John A. Howard

Journal of Marketing · 1974 · 10 citations · 0 references

Concepts

ManagementMarketing ManagementStrategic ManagementBusiness StrategyMarketing StrategyStrategic MarketingInternal MarketingMarketing PlanningSales Channel ManagementStrategic Brand ManagementStrategic ControlStrategic Market AnalysisStrategic Alignment In Marketing