Publication | Closed Access

Combining empirical experimentation and modeling techniques: A design research approach for personalized mobile advertising applications

Mobile MarketingAdvertisingEngineeringInteractive MarketingDesignManagementConsumer ResearchUser ExperienceTargeted AdvertisingDesign Research ApproachOnline AdvertisingMobile AdvertisingE-service PersonalizationUser ModelingMobile Advertising ApplicationsMarketingStatisticsEmpirical Experimentation