Financial management and planning with the product life cycle concept

Financial Management and Policy

E. Bruce Fredrikson, James Horne, Edward J. Mock et al. · The Journal of Finance · 1969 · 739 citations

Business, Finance, Financial Management +8

Options Thinking and Platform Investments: Investing in Opportunity

Bruce Kogut, Nalin Kulatilaka · California Management Review · 1994 · 377 citations

Business, Strategic Management, Strategy +17

CFOs and strategists: forging a common framework.

Alfred Rappaport · PubMed · 1992 · 53 citations

Business, Strategic Management, Strategy +16

Fitting market strategy to varying product life cycles

John E. Swan, David R. Rink · Business Horizons · 1982 · 50 citations

Business, Strategic Management, Strategy +14

The Product Life Cycle: A Paradigm for Understanding Financial Management

Benton E. Gup, Pankaj Agrrawal · 1996 · 24 citations

Business, Finance, Financial Management +16