The influence of reputational concerns on purchase intention of fair-trade foods among young Japanese adults

Controlling the False Discovery Rate: A Practical and Powerful Approach to Multiple Testing

Yoav Benjamini, Yosef Hochberg · Journal of the Royal Statistical Society Series B (Statistical Methodology) · 1995 · 105.5K citations

Engineering, Statistical Foundation, Powerful Approach +21

The theory of planned behavior

Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 81.2K citations

Behavioral Sciences, Behavior Management, Behavioral Decision Making +6

Measuring individual differences in implicit cognition: The implicit association test.

Anthony G. Greenwald, Debbie E. McGhee, Jordan L. K. Schwartz · Journal of Personality and Social Psychology · 1998 · 9K citations

Construct.linear Mixed-effects Models, Behavioral Measurement, Individual Differences +16

Measuring individual differences in implicit cognition: The implicit association test.

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Behavioral Sciences, Cognitive Science, Behavioral Decision Making +14

On the automatic activation of attitudes.

Russell H. Fázio, David M. Sanbonmatsu, Martha C. Powell et al. · Journal of Personality and Social Psychology · 1986 · 2K citations

Behavioral Decision Making, Cognition, Social Sciences +18