Masahide Yuasa

Emoticons convey emotions without cognition of faces

Masahide Yuasa, Keiichi Saito, Naoki Mukawa · 2006 · 55 citations

Empathy, Affective Neuroscience, Psychology +18

Brain activity when reading sentences and emoticons: an fMRI study of verbal and nonverbal communication

Masahide Yuasa, Keiichi Saito, Naoki Mukawa · Electronics and Communications in Japan · 2011 · 53 citations · Full text

Emojis, Auditory Imagery, Neurolinguistics +30

The influence of reputational concerns on purchase intention of fair-trade foods among young Japanese adults

Atsushi Kimura, Naoki Mukawa, Mana Yamamoto et al. · Food Quality and Preference · 2012 · 42 citations

Food Choice, Food Marketing, Reputational Concerns +13

What is connected by mutual gaze?

Naoki Mukawa, Tsugumi Oka, Arai Kumiko et al. · 2005 · 28 citations

Mutualism, Biometrics, Communication +25

Brain activity associated with graphic emoticons. The effect of abstract faces in communication over a computer network

Masahide Yuasa, Keiichi Saito, Naoki Mukawa · Electrical Engineering in Japan · 2011 · 17 citations

Emojis, Affective Design, Neurolinguistics +23