Speaking the Buick language: capturing, understanding, and exploring brand identity with shape grammars - Concepedia

Concepedia

Publication | Closed Access

Speaking the Buick language: capturing, understanding, and exploring brand identity with shape grammars

253

Citations

10

References

2003

Year

Jay McCormack, Jonathan Cagan, Craig Vogel

Shape GrammarsBrand IdentityBuick LanguageAdvertisingBrand EquityPersonal BrandingFashionConsumer ResearchBrand DevelopmentBrand StrategyManagementBrand AwarenessMarketingLinguistics

References

	Year	Citations

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