Lean product development: Maximizing the customer perceived value through design change (redesign)

The role of product architecture in the manufacturing firm

Karl T. Ulrich · Research Policy · 1995 · 2.8K citations

Industrial Design, Industrial Engineering, Design +5

Product development performance: strategy, organization, and management in the world auto industry

Choice Reviews Online · 1991 · 2.4K citations

World Auto Industry, Industrial Engineering, Project Management +25

Mass customization: The new frontier in business competition

Journal of Manufacturing Systems · 1999 · 2.3K citations

Business, Business Strategy, Mass Customization +2

The House of Quality

John R. Hauser · Harvard business review · 1988 · 2.3K citations

Engineering, Industrial Engineering, Kobe Shipyard Site +19

Kansei Engineering: A new ergonomic consumer-oriented technology for product development

Mitsuo Nagamachi · International Journal of Industrial Ergonomics · 1995 · 1.4K citations

Industrial Design, Kansei Engineering, Technology +13