Product development performance: strategy, organization, and management in the world auto industry

Abstract

Introduction The Framework: An Information Paradigm Competition and Product Development in the World Auto Industry Performance of Product Development Process and Organization in Product Development Project Strategy: Managing Complexity Manufacturing Capability in Product Development Integrating Problem Solving Cycles Realizing Product Concepts in Product Design Overall Patterns of Effective Product Development The Future of Product Development in the Auto Industry General Management Implications in Product Development.