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Measuring individual differences in implicit cognition: The implicit association test.

Anthony G. Greenwald, Debbie E. McGhee, Jordan L. K. Schwartz · Journal of Personality and Social Psychology · 1998 · 8.4K citations

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The Psychology of Attitudes

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Understanding and using the Implicit Association Test: I. An improved scoring algorithm.

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Stereotypes and prejudice: Their automatic and controlled components.

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