The Reputational Landscape

Economic Action and Social Structure: The Problem of Embeddedness

Mark Granovetter · American Journal of Sociology · 1985 · 28.2K citations

Social Sciences, Economics, Sociology +13

Corporate financing and investment decisions when firms have information that investors do not have

Stewart C. Myers, Nicholas S. Majluf · Journal of Financial Economics · 1984 · 19.1K citations

Management, Business Economics, Finance +17

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations

Business, Marketing, Marketing Management +14

WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.

Charles J. Fombrun, Mark Shanley · Academy of Management Journal · 1990 · 5.2K citations

Business, Strategic Management, Strategy +17

The Determination of Financial Structure: The Incentive-Signalling Approach

Stephen A. Ross · The Bell Journal of Economics · 1977 · 4.1K citations

Business, Business Economics, Finance +17