What Makes for a Successful Hotel? Insights on Hotel Management Following 15 Years of Hotel Occupancy Analysis in England

Abstract

Time series analyses of daily and monthly occupancy rates in different samples of hotels in England over a 15-year period reveal consistent temporal components of occupancy performance. These differentiate hotels in terms of overall occupancy levels, seasonality, length of season, trend and within-week variations. The components are related to the characteristics of hotels and their management using statistical methods and structured interview surveys, and the factors affecting occupancy performance of hotels are identified and calibrated. The policy implications for the results for successful hotel marketing and management are extracted.