Public Choice · 1977 · 119 citations · 5 references
BusinessMarketingMarketing ManagementAdvertisingMarketing StrategyStrategic MarketingCampaign BehaviorCampaign CommunicationCampaign FinanceCampaign ParticipationCampaign Performance AnalysisCampaign PlanningCampaign CompetitionCampaign EndorsementsCampaign Performance MetricsCampaign PositioningElection Campaign Effects
5
The Logic of Collective Action.
Robert T. Golembiewski, Mancur Olson · American Sociological Review · 1966 · 11.6K citations
The economics of campaign funds
W. Pete Welch · Public Choice · 1974 · 134 citations