Campaign Positioning

Campaign Positioning is a strategic academic construct that identifies and articulates the distinctive contribution of a research initiative within its intellectual landscape by specifying its novel method, model, framework, theory, construct, dataset, task, or metric in relation to existing scholarship.

8

Publications

656

Citations

16

Authors

9

Institutions

Publications per year

2017–2026

3

Authors

16

  1. WW
    Wei Wang

    Huaqiao University, China

    1 publications · 41 citations

    1

    h-index

  2. SC
    Shiqin Chen

    Huaqiao University, China

    1 publications · 41 citations

    1

    h-index

  3. LL
    Lawrence LeDuc

    University of Toronto, Canada

    1 publications · 134 citations

    1

    h-index

  4. GR
    Guillermo Rosas

    Washington University in St. Louis, United States

    1 publications · 19 citations

    1

    h-index

  5. JL
    Joy Langston

    Centro de Investigación y Docencia Económicas, Mexico

    1 publications · 19 citations

    1

    h-index

1–5 of 16

Venues

  1. Public Choice

    2 publications · 166 citations

    2

    h-index

  2. Journal of Marketing Management

    MM · 1 publications · 31 citations

    1

    h-index

  3. Research Explorer (The University of Manchester)

    Repository · 1 publications · 134 citations

    1

    h-index

  4. Choice Reviews Online

    CRO · 1 publications · 193 citations

    1

    h-index

  5. Journal of Medical Internet Research

    1 publications · 72 citations

    1

    h-index

1–5