Concepedia

The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

Una McMahon‐Beattie

Journal of Revenue and Pricing Management · 2002 · 167 citations · 0 references

Concepts

BusinessBusiness EconomicsStrategyBusiness StrategyPricing StrategyPricing TheoryBehavioral PricingCompetitive PricingCost-based PricingPricing DecisionsPricing OptimizationValue-based PricingPrice Setting BehaviorPrice-setting RulesPricing Execution