The impact of loyalty programmes in a B-to-B context: Results of an experimental design - Concepedia

Concepedia

Publication | Open Access

The impact of loyalty programmes in a B-to-B context: Results of an experimental design

DOI Full Paper Access

10

Citations

39

References

2008

Year

Peter Daams, Kees Gelderman, J.M.C. Schijns

Journal of Targeting Measurement and Analysis for Marketing

Relationship MarketingCustomer SatisfactionBusiness-to-business ResearchManagementBusinessConsumer ResearchLoyalty ProgrammesB-to-b ContextExperimental DesignCustomer InvolvementMarketingCustomer LoyaltyBehavioral Economics

References

	Year	Citations

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